About Us

My passion for fashion started with my retail buying career over 25 years ago. Being a sportswear buyer for a major department store was challenging and exciting, but the most important thing I learned was to go with my gut, trust and believe in my style choices, and constantly keep my assortment current and on trend.

In 2000, I started Impulse with that same vision. My goal has always been to look for the most unique jewelry, accessories, and tops, find the best quality and prices, and keep the styles on trend. It is our hope to find our customers the latest and hottest fashions and keep them looking fabulous!

In April 2021, we opened up our first permanent retail location at 171 South Livingston Ave in Livingston, New Jersey within the confines of Midtown Salon. We've expanded our selection to include more of what you love and have added gifts, candles, lotions and more. 

We do trunk shows throughout NJ, so we hope you will find us soon and shop our newest complete collection. Please reach out for your gift needs and we'll help you choose the perfect items. We greatly value our community and customers and are always giving back to the charities, schools, and organizations that matter to our customers.

If you are not already on our email list for upcoming events, please subscribe here. Also, follow us on Instagram and Facebook for the latest arrivals and trunk show dates.

Happy Shopping!

Sherrie Binder